The Honolulu Collection
The Honolulu Collection
Our upcycling collection made from SEAQUAL® YARN – a sustainable high-tech material that helps to rid our oceans of plastic waste.
According to WWF estimates, 19 to 23 million tons of plastic waste end up in our waters every year. This waste destroys the natural habitat of marine life and thus endangers entire ecosystems.
The SEAQUAL® INITIATIVE – a global community of NGOs, fishermen, researchers, scientists and authorities – is committed to cleaning our seas, estuaries and coasts.
The idea: The waste collected by environmental protection organizations and private initiatives around the world is processed by certified manufacturers into a high-tech polyester yarn: the SEAQUAL® YARN.
A second life for plastic waste
The upcycling process
To produce textiles from SEAQUAL® YARN, marine waste must first be collected manually from beaches or directly from the sea using nets. To achieve this, the SEAQUAL® INITIATIVE works with local authorities, volunteers and fishermen.
It is then sorted into different types of material. The plastic part is cleaned and converted into SEAQUAL® MARINE PLASTIC in certified facilities.
Finally, this MARINE PLASTIC is processed together with other recycled components by specialised manufacturers in Spain into fibres, which are finally woven as SEAQUAL® YARN, for example into textiles.
Extremely versatile
The bracelet
BandWerk bracelets made from SEAQUAL® YARN are completely waterproof and are therefore ideal as an all-round bracelet for everyday office use, as well as for sporting activities on dry land and in the water.
To ensure it matches every watch and every outfit perfectly, the strap is available in six different colors.
100% vegan
Sustainable resources
It's not just the outer material of our SEAQUAL straps that is smart and sustainable. The inner material we use is AppleSkin™, an ecological leather alternative made from leftovers from the food industry.
Specifically, the cores and peels of apples from the Italian Alpine country are processed into a powder. This powder then replaces oil derivatives such as polyurethane in the production of a vegan, leather-like material.
The Mission
An Apple Watch strap made from SEAQUAL® YARN alone does not offer a solution to the global plastic crisis we are facing, no question. Rather, it is an important step in the right direction.
In total, the SEAQUAL INITIATIVE has already freed our oceans from over 200 tons of plastic waste and we are proud to be able to make a small contribution and help ensure that this number increases day by day.
In addition to our selection of bracelets from the Honolulu collection, you can find hundreds of other small and large brands that work with this pioneering material on the SEAQUAL INITIATIVE website . Become part of a global community that is helping to rid our rivers and seas of plastic waste.
Note : SEAQUAL® YARN consists of approximately 10% SEAQUAL® MARINE PLASTIC (from marine waste) and 90% used PET from land-based sources. The SEAQUAL INITIATIVE estimates that for every 1 kg of SEAQUAL® YARN, at least half a kilo of marine waste is fished out of the water and returned to the respective recycling cycle, including contaminants such as old fishing nets and electronic waste, which cannot be processed into SEAQUAL® YARN. You can find out more on the SEAQUAL INITIATIVE website .