CARRERA
Discover our new bracelet edition made from the interior leather of a 1977 Porsche 911 Carrera.
C arrera! Seven particularly desirable letters, at least when they adorn the rear of a 911. The name has stood for particularly sporty versions of Porsche's vehicle models since the 1950s.
Also in 1977, a car with the Carrera lettering under the radiator left the Zuffenhausen factory hall: a 911 Carrera 3.0 with a black leather interior.
A good 45 years later, the vehicle is still on German roads; at the same time, interior leather is experiencing a renaissance: in the form of B andWerk's new special edition Carrera.
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We were able to produce an edition of 649 bracelets from the excellently preserved leather. Online sales start on September 17th at 8 p.m. German time.
For all those who can hardly wait, there is a special announcement: The bracelet will be available exclusively in our Munich store as early as September 16th.
Etymology
The term »Carrera «
“Carrera” – a word that sounds to many like the roar of an engine, comes from Spanish and translates as “race” – and for Porsche it was not just any race.
It is the Carrera Panamericana, a Mexican road race of the golden 1950s in which Porsche not only participated but made history.
In 1954, Hans Herrmann raced around the Mexican track in a Porsche 550 Spyder and, despite its 1.5-liter engine, took a breathtaking third place in the overall standings - he was only beaten by two Ferraris with 4.5-liter engines! This success not only brought Porsche class victory, but also established "Carrera" as a synonym for high performance and sportiness in the Porsche world.
design
The bracelet
The design inspiration for the new Carrera special edition was a 1984 Porsche 911 Carrera in the color “Glacier Blue,” which a member of our design team discovered at the Fuori Concorso on Lake Como.
The fine, bluish thread sewn onto the edges of the strap and the light blue inner leather that is visible through the sporty strap holes are reminiscent of the light, metallic blue paintwork of the vehicle.
A RARE SPECIES
The Carrera 3.0
In 1976, the Carrera 3.0 entered the scene - often referred to simply as the "Carrera 3". This model never made it across the pond to the USA because it could not meet the strict North American emissions standards. The result? Only 3,687 of these exclusive vehicles were produced between 1976 and 1977. Let's take the Porsche 911 SC, for example, which many see as the successor to the Carrera 3.0: over 58,000 examples of this model rolled out of the Zuffenhausen factory. A striking difference that only makes the Carrera 3.0 even more desirable!
100% vegan
Sustainable resources
It's not just the outer material of our SEAQUAL straps that is smart and sustainable. The inner material we use is AppleSkin™, an ecological leather alternative made from leftovers from the food industry.
Specifically, the cores and peels of apples from the Italian Alpine country are processed into a powder. This powder then replaces oil derivatives such as polyurethane in the production of a vegan, leather-like material.
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A rare species
The Carrera 3.0
In 1976, the Carrera 3.0 entered the scene - often referred to simply as the "Carrera 3". This model never made it across the pond to the USA because it could not meet the strict North American emissions standards. The result? Only 3,687 of these exclusive vehicles were produced between 1976 and 1977. Let's take the Porsche 911 SC, for example, which many see as the successor to the Carrera 3.0: over 58,000 examples of this model rolled out of the Zuffenhausen factory. A striking difference that only makes the Carrera 3.0 even more desirable!
The magical 3-liter mark
In the shadow of the 911 Turbo?
At first glance, it seemed as if the highlight of the model compared to its older brother, the Carrera 2.7, was merely the three-liter engine. In fact, it was essentially the same core as the 911 Turbo (Type 930) introduced at the same time - just without the kick of the turbocharger. Critics were quick to label it a "Carrera 2.7 RS light".
But such a quick devaluation did it an injustice! Sure, the performance data was quite close to that of its predecessor. But the way this Carrera flexed its muscles was incomparable. Instead of just filling the gap left by the 930's lack of turbo power, Porsche fanned the engine's inner fire: the compression ratio was raised and catapulted the three-liter Carrera to an impressive 200 hp and a torque of 255 Nm. It was precisely this torque value that gave it legendary status in the world of naturally aspirated engines.
The magical 3-liter mark
In the shadow of the 911 Turbo?
At first glance, it seemed as if the highlight of the model compared to its older brother, the Carrera 2.7, was merely the three-liter engine. In fact, it was essentially the same core as the 911 Turbo (Type 930) introduced at the same time - just without the kick of the turbocharger. Critics were quick to label it a "Carrera 2.7 RS light".
But such a quick devaluation did it an injustice! Sure, the performance data was quite close to that of its predecessor. But the way this Carrera flexed its muscles was incomparable. Instead of just filling the gap left by the 930's lack of turbo power, Porsche fanned the engine's inner fire: the compression ratio was raised and catapulted the three-liter Carrera to an impressive 200 hp and a torque of 255 Nm. It was precisely this torque value that gave it legendary status in the world of naturally aspirated engines.
The Edition
A masterpiece of craftsmanship inspired by an automotive monument: Our latest special edition pays tribute to the legendary Carrera 3.0 and fuses its irresistible charm with cutting-edge technology.
The bracelet fuses the powerful history of the Porsche 911 Carrera with the futuristic chic of the Apple Watch. A special edition that not only frames your Apple Watch, but also embodies timeless style.
The bracelet will be available online from September 17, 2023, from 8 p.m. German time, and from September 16 during regular opening hours in our store in Munich .
Stay up to date
More about our editions
This is how a special edition is created
Take a look behind the scenes and join us in selecting the leather for a new special edition.
Our store in Munich
Once again, some of the limited edition bracelets will be available in the BandWerk store in Munich one day before the official release.
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Note : The vehicle shown here in pictures and videos is a similar model to the Porsche 911 Carrera 3.0, from whose interior we were allowed to produce the special edition Carrera. The image material shows a 1978 Porsche 911 SC (Super Carrera).